This video was produced as part of a fictitious mandate to promote second-hand furniture, with the aim of reaching as wide an audience as possible. I designed an advertising film intended to be shown in cinemas.
The audience being movie buffs, I chose an adventurous main character, a universal figure and a timeless childhood hero. The tone of the video is deliberately second-rate, because I am convinced that humor is a powerful way to bring people together.
Good viewing!
Eracom project