For the realization of this advertisement, the brief was to realize an advertisement on prevention. I chose prevention on screens because I think it is consistent with our time and the job I do.

I had to establish a Pitch, a synopsis, a treatment, a scenario, a technical breakdown, a storyboard, visuals of references as well as everything that could help me to shoot.

After that, I had to organize my entire shooting. Plan the date, the place, the actors, the material, ... Which also means managing the unexpected...

The day I shot the coffee where I was supposed to be canceled and one of my actors withdrew.

Fortunately, I was able to use the Eracom cafeteria as plan B. Then I also managed to find another actor in time thanks to social networks.

The shooting finally went very well despite the fears of the beginning!

Then I moved on to post production. I first made a bear, so a derush. Then I made more than 10 editing sequences to be satisfied with the result. I slightly turned away from my script, because I found that the idea I had at the base lacked rhythm, it was too long. Therefore I questioned my ideas and I did a lot of testing in order to arrive at a result that satisfies me much more.

Eracom project