This video was created as part of a fictitious mandate to promote second-hand furniture to the widest possible audience. I designed a promotional film intended to be shared on a website as well as on social networks.
The goal was to establish a connection with the advertising film, so that the audience understands that it is the same campaign while allowing each medium to operate independently.
For this audience, I used the same adventurer and second-rate humor. Shots are short and dynamic, with a quick drop-off, as users' attention on these platforms is often fleeting. In addition, subtitles help capture the viewer's attention, as the video can be viewed without sound.
A treasure that turns out not to be what we imagine.
Eracom Project